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业内人士山西朔州共探陶瓷产业升级路径：技术引领与标准赋能并重,业内人士山西朔州共探陶瓷产业升级路径：技术引领与标准赋能并重_我的网站

A |     Bollywood’s bond with the Middle East is entering an interesting and dynamic new phase. With a rapidly growing South Asian population, a thriving expatriate community, the region has evolved into one of the most emotionally invested international markets for Indian entertainment. Today, Hindi films consistently see some of their strongest overseas theatre turnouts across GCC countries, and streaming platforms report exceptionally high engagement for Indian content, from drama and romance to action and biopics.What was once simply a commercially promising territory has now transformed into an important cultural ally. From theatre turnouts and record-breaking weekend collections to booming streaming figures and celebrity-led brand endorsements, the cultural exchange between the two regions is stronger than ever.          For years, icons like Shah Rukh Khan, Salman Khan and Ajay Devgn have been central to this connection. But in the newer generation of stars, one name drawing noticeable attention is Sidharth Malhotra, an actor whose steady filmography, strong performances in films, and wide musical popularity have built him a passionate fan base. From Shershaah and Kapoor & Sons to Ek Villain, Mission Majnu, Marjaavan, and most recently Param Sundari, his journey from an outsider to a leading man has resonated strongly with audiences who admire talent, discipline and humility.Over the past few years, Sidharth’s popularity in the UAE has expanded beyond cinema. His visibility across brand campaigns, social media traction, and public interest indicators shows a star whose appeal aligns seamlessly with the region’s evolving entertainment sensibilities. His recent exclusive partnership with a leading agency for the GCC region further cements this rise, signalling that his resonance is not only powerful but also commercially significant.As Bollywood continues to travel beyond borders, the Middle East is no longer just another overseas market, it is becoming a powerful extension of fandom and identity. The stars finding deep resonance here represent more than popularity; they mark the beginning of a new chapter in how Indian cinema speaks to the world and how global audiences choose their heroes.Also Read: Delhi Blast: Thalapathy Vijay, Sidharth Malhotra and Other Celebs React to The Tragic Incident。    　　朔州8月26日电 (记者 杨静)2026山西·朔州陶瓷产品进出口交易会26日正在山西省朔州市应县举行。朔州陶瓷产品技术交流会期间，来自中国陶瓷工业协会、山西工学院陶瓷产业学院、陶瓷企业家等业内人士围绕产品数字化设计、智能品牌建设等议题开展研讨，共话中国陶瓷未来。　　中国陶瓷工业协会副理事长侯文全介绍，中国是全球最大的陶瓷生产国与出口国，市场规模持续稳健增长。随着消费者健康意识的提升，兼具抗菌、防霉、抗病毒等功能的健康陶瓷产品快速渗透市场，应用于家庭餐桌、餐饮服务及母婴等高频使用场景。

B | 　　“《健康陶瓷性能评价规范第1部分：日用陶瓷》团体标准已于2026年7月1日正式实施，首次将抗菌、防霉、抗过敏原、抗病毒核心健康功能纳入日用陶瓷标准体系，填补行业空白。”侯文全表示，该标准为朔州陶瓷企业提质升级、对标市场提供了行动指南。　　中国科学院上海硅酸盐研究所研究员王士维分享了先进陶瓷及其制备工艺。他表示“结构决定性能，关注显微结构”，先进陶瓷技术为陶瓷产业突破传统边界、拓展新赛道提供全新思路，鼓励科技与产业深度融合，拓宽应用边界。　　西班牙凯拉捷特公司中国区商务经理涂磊回顾了数码装饰技术历程，其见证了日用瓷喷墨打印技术在中国落地生根的全过程。

C | 针对日用陶瓷企业普遍面临“贴花环节工人后继无人、用工成本攀升”的困境，涂磊坦言“未来日用陶瓷的自动化和数码化势在必行”。　　作为扎根朔州的陶瓷教育工作者，山西工学院陶瓷产业学院院长程久发从艺术与生活角度阐释陶瓷创作的哲理性。程久发表示，陶瓷创作可注入艺术内涵，以艺术赋能提升品牌温度，让产品既有科技硬度，更具文化厚度。

D | 　　本次交流会由应县人民政府承办，活动旨在链接行业高端资源、转化前沿技术成果、健全产业标准体系、赋能品牌价值提升，夯实朔州陶瓷产业优势，提升朔州陶瓷产品核心竞争力。

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